The beauty of science
Giovanni Cosmetics introduces magnetically charged
hair care, an unprecedented breakthrough in the ability to infuse
damaged hair with protein and conditioners.
A Micro-Magnetic base in each product allows
for infinitesimal magnets to fill in the overly porous sites of
hair that is chemically treated or environmentally ravaged. This
natural attraction occurs because of a magnetic mineral mixed
into formulas inside unique, magnetically charged structuring
Powerful and proven in a mathematical theorem,
the science of beautiful hair is known as .
Simply, this equation explains how potential magnetic energy is
released in a "magnetic moment." During the moment,
the Micro-Magnets are attached to those sites in your hair deemed
negatively charged (damaged). The Micro-Magnets give strand-by-strand,
customized conditioning treatment.
Each product in the Magnetic line has a specific
Magnetic Density Level (MDL). The higher the number, the greater
the amount of magnetite mineral used, and the more beautiful your
hair. The increased magnetite increases the benefits your hair
and scalp will reap from these beauty-attracting products.
For several years, founders of the Giovanni brand, Arthur and son, had
studied the various uses and beneficial effects of magnetic power.
One day, during an all night research session with friend and
physicist, Dr. D. Raehmer, the entire concept began to gel. At
about 3:30 a.m. the research team came across a powerful and proven
mathematical theorem that would unlock the secret of magnetism
and beautiful hair. It was a new discovery for hair! This well-known
became such an important part of the product formulation that
it has been printed on every bottle.
"Essentially," said James, "you
are wearing Micro-Magnets in your hair that offer the true benefits
of superior, long-lasting conditioning plus the recognized benefits
of magnetic therapy."