The beauty of science

Science

Giovanni Cosmetics introduces magnetically charged hair care, an unprecedented breakthrough in the ability to infuse damaged hair with protein and conditioners.

A Micro-Magnetic base in each product allows for infinitesimal magnets to fill in the overly porous sites of hair that is chemically treated or environmentally ravaged. This natural attraction occurs because of a magnetite mineral mixed into formulas inside unique, magnetically charged structuring tanks.

Powerful and proven in a mathematical theorem, the science of beautiful hair is known as E=-µB. Simply, this equation explains how potential magnetic energy is released in a "magnetic moment." During the moment, the Micro-Magnets are attached to those sites in your hair deemed negatively charged (damaged). The Micro-Magnets give strand-by-strand, customized conditioning treatment.

Beauty

Each product in the Magnetic line has a specific Magnetic Density Level (MDL). The higher the number, the greater the amount of magnetite mineral used, and the more beautiful your hair. The increased magnetite increases the benefits your hair and scalp will reap from these beauty-attracting products.

Invention

For several years, Arthur and son James have studied the various uses and beneficial effects of magnetic power. One day, during an all night research session with friend and physicist, Dr. D. Raehmer, the entire concept began to gel. At about 3:30 a.m. the research team came across a powerful and proven mathematical theorem that would unlock the secret of magnetism and beautiful hair. It was a new discovery for hair! This well-known mathematical theorem (E=-µB) became such an important part of the product formulation that it has been printed on every bottle.

"Essentially," said James, "you are wearing Micro-Magnets in your hair that offer the true benefits of superior, long-lasting conditioning plus the recognized benefits of magnetic therapy."