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The Truth

Grown in accordance with the California Organic Foods Act of 1990, each botanical in Giovanni's formulations contains maximum potency for maximum benefits. These botanicals are grown free of chemicals, harvested by hand and refrigerated to ensure complete freshness when incorporated into the unique Giovanni formulations. It is this careful attention to detail that allows Giovanni to guarantee total product satisfaction.

The Rule of Balance

Pure and natural can be very liberating, especially in hair care that truly performs. At Giovanni, we know that pure, fresh and natural ingredients are important to you…but we also understand that ingredients alone are not enough. If our products do not perform, it won’t matter how natural they are.

That’s why years ago we developed the Giovanni Rule of Balance: Make each product as pure and natural as humanly possible without sacrificing exceptional product performance.

This rule guides us as we develop every product. This rule is the reason that we can provide you with the finest ingredients and performance all in one product. This careful balance between nature and performance is why more and more people, worldwide, are turning to Giovanni for all of their hair care needs.

Giovanni products do NOT contain:

  • Lauryl or laureth sulfates
  • Animal by-products
  • Artificial color
  • Artificial fragrance

All are pH balanced, cruelty-free, and won't strip hair color.

Liberty

We all have one thing in common…truth, liberty, and Giovanni hair care.