About Us
Giovanni is a family owned company in Los Angeles and was founded in the 1970's by Arthur Guidotti, a leading hair stylist and a Beverly Hills salon owner. His "On Sunset" salon attracted some of the most influential people in Southern California. His mission was to create hair products inspired by nature but that were still compelling, high performance formulas. Since then, the company has passed on to his son who has continued the tradition of creating eco chic formulas. The company now has over 100 products ranging from hair care to body care and most recently, skin care. Giovanni products can be found in many national retailers. And while the company may be a front runner in the natural industry, the products are as natural as possible without sacrificing total performance. The branding, packaging and over all message is chic and elegant.
Indulge in:
- Giovanni Eco Chic Hair Care
- Giovanni Eco Chic Body Care
- The scientifically engineered Magnetic collection
- Colorflage® Daily Color Defense
- Wellness System with Chinese Botanicals for Hair and Scalp
- D:Tox System® Body and Facial care
- 2chic® Ultra-Sleek & Ultra-Moist Collections
- All with Eco Chic Technology™
SLIP INTO ECO CHIC TECHNOLOGY™
Eco 
beauty from the elements
Wrap yourself in formulas crafted as natural as possible without sacrificing total performance. Experience biodegradable ingredients inside eco-friendly packaging.
Chic stylish and fashionable
Accessorize any look with a virtual beauty closet of choices. Show attitude in your care-wear and how you wear it.
Technology alliance of science and nature
Step into compelling, high performance combinations. Embrace lauryl and laureth sulfate free latherers; paraben-free products. Take hair and body care to your level of style.
You are your own accessory
Your presence and stylish influence, a powerful combination that turns heads and makes a statement. Slip into the metaphorical little black dress. Slip into Eco Chic.
Hair Care
